Pois, tal como falamos na nossa conferência na Benedita, a recente sexualização da mulher nos media e publicidade tem consequências, e não são poucas. Vejam este estudo da American Psychological Association.
Em cima, imagens do videoclip de Nelly " Tip Drill" (um clip de subir pela paredes que acaba com o dito Nelly a passar o cartão de crédito entre as nádegas de uma prestável senhora) e imagem publicitária da Sisley.
Artigo retirado de www.apa.com
SEXUALIZATION OF GIRLS IS LINKED TO COMMON MENTAL HEALTH PROBLEMS IN GIRLS AND WOMEN—EATING DISORDERS, LOW SELF-ESTEEM, AND DEPRESSION; AN APA TASK FORCE REPORTS
Psychologists call for replacing sexualized images of girls in media and advertising with positive ones
WASHINGTON, DC—A report of the American Psychological Association (APA) released today found evidence that the proliferation of sexualized images of girls and young women in advertising, merchandising, and media is harmful to girls’ self-image and healthy development.
To complete the report, the APA Task Force on the Sexualization of Girls studied published research on the content and effects of virtually every form of media, including television, music videos, music lyrics, magazines, movies, video games and the Internet. They also examined recent advertising campaigns and merchandising of products aimed toward girls.
Sexualization was defined by the task force as occurring when a person’s value comes only from her/his sexual appeal or behavior, to the exclusion of other characteristics, and when a person is sexually objectified, e.g., made into a thing for another’s sexual use.
Examples of the sexualization of girls in all forms of media including visual media and other forms of media such as music lyrics abound. And, according to the report, have likely increased in number as “new media” have been created and access to media has become omnipresent.
“The consequences of the sexualization of girls in media today are very real and are likely to be a negative influence on girls’ healthy development,” says Eileen L. Zurbriggen, PhD, chair of the APA Task Force and associate professor of psychology at the University of California, Santa Cruz.
Psychologists call for replacing sexualized images of girls in media and advertising with positive ones
WASHINGTON, DC—A report of the American Psychological Association (APA) released today found evidence that the proliferation of sexualized images of girls and young women in advertising, merchandising, and media is harmful to girls’ self-image and healthy development.
To complete the report, the APA Task Force on the Sexualization of Girls studied published research on the content and effects of virtually every form of media, including television, music videos, music lyrics, magazines, movies, video games and the Internet. They also examined recent advertising campaigns and merchandising of products aimed toward girls.
Sexualization was defined by the task force as occurring when a person’s value comes only from her/his sexual appeal or behavior, to the exclusion of other characteristics, and when a person is sexually objectified, e.g., made into a thing for another’s sexual use.
Examples of the sexualization of girls in all forms of media including visual media and other forms of media such as music lyrics abound. And, according to the report, have likely increased in number as “new media” have been created and access to media has become omnipresent.
“The consequences of the sexualization of girls in media today are very real and are likely to be a negative influence on girls’ healthy development,” says Eileen L. Zurbriggen, PhD, chair of the APA Task Force and associate professor of psychology at the University of California, Santa Cruz.
Research evidence shows that the sexualization of girls negatively affects girls and young women across a variety of health domains:
Cognitive and Emotional Consequences: Sexualization and objectification undermine a person’s confidence in and comfort with her own body, leading to emotional and self-image problems, such as shame and anxiety.
Mental and Physical Health: Research links sexualization with three of the most common mental health problems diagnosed in girls and women—eating disorders, low self-esteem, and depression or depressed mood.
Sexual Development: Research suggests that the sexualization of girls has negative consequences on girls’ ability to develop a healthy sexual self-image.
“As a society, we need to replace all of these sexualized images with ones showing girls in positive settings—ones that show the uniqueness and competence of girls,” states Dr. Zurbriggen. “The goal should be to deliver messages to all adolescents—boys and girls—that lead to healthy sexual development.”
Full text of the Executive Summary, Report, and tips on “What Parents Can Do” are available at: http://www.apa.org/pi/wpo/sexualization.html
Sem comentários:
Enviar um comentário