quinta-feira, 15 de março de 2007

Por isto já não sou sócia da PETA ....


PeTA - Where Only Women Are Treated Like Meat

by Nikki Craft


Historically, sexual stereotyping, exploitation and objectification have harmed women. The women at PeTA (People for the Ethical Treatment of Animals) have the right to use their bodies. Do they pose nude? No, they're fake nudes. Do they even portray liberating images of women and nudity? No. They work with Playboy Magazine where women are herded like cattle in limiting, stereotypical mass media presentations; or PeTA covers the body of the Go Go's cowering in shame behind well placed banners. These advertisement campaigns are not any expression of courage expressed by the Go Go's or by PeTA or any of their members, either. Sure PeTA ought to be able to portray sexual images, though we hope they'd do a better job of it; and when they place one of the harem of pimp Hugh Hefner (the Afghani/Saudi men's sexism has nothing on him) in the public domain to promote their organization they will have to take responsibility for how it will impact all women.

Imagine instead their ad agency hunts up a "contrarian" African Amerikan to get on his knees before a white man, shine his shoes while shuckin' n jivin' with an Amos/Andy grin to make some message about vegetarianism. Should we be duped into taking such an advertisement seriously? Should we be expected to take it as "liberating" because it's framed as "protest" yet upon looking deeper it's just jacking up racial stereotypes and white privilege? Would we be expected to, could we take PeTA seriously? Yet some insist we ought to when they are jacking up sexual stereotypes, male privilege and conservative politics.


Sem comentários: